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Luciana Goulart Penteado

Partner

Experience Summary

​Graduated from Faculdades Metropolitanas Unidas Law School (FMU) in 1998 and admitted to the Brazilian Bar Association, São Paulo Chapter (OAB/SP), in the following year. In 1999, she completed a specialization course in Civil Procedure Law at the same School of Law.

Among other courses she took abroad, the following stand out: EF International School of English, Mills College, Oakland, California; and Cultural Exchange Program, Cumberland School of Law, Samford University, Birmingham, Alabama, USA (preparatory course for LL.M.).

At Demarest, she concentrates her practice in Civil Litigation with emphasis on Consumer Law. She coordinates and supervises Demarest's Consumer Law team, which was acknowledged by the directory Análise Advocacia - "The Most Admired in Law Practice", which has been reaching the first positions in the area of Consumer issues in the latest years.

Committee Member of the Brazilian Institute for the Study of Competition, Consumer Affairs and International Trade (IBRAC) and representative of the Demarest in Brazilian Society of Retail and Consumption (SBVC).

She regularly advises important companies leaders in the sectors of biopharmaceutical, automotive and aviation industries such as Pfizer / Wyeth, Janssen Cilag, Iberia Líneas Aereas de España, Aerolíneas Argentinas, Peugeot Citroën, Valtra do Brasil, AGCO Corporation and Unilever.

Highlights

  • 2015: Advising a worldwide renowned multinational pharmaceutical company with enormous presence in Brazil in an action for damages involving BRL 32 million, in charge of the underlying strategy to avoid any investigation into the downsides of such drug.
  • 2015: Advising a major client in the pharmaceutical sector in an action for damages considering supposed damages suffered as a result of using anti-inflammatory medicine, involving BRL 9,5 million.
  • 2015: Advising a client from the automobile area in product liability cases involving BRL 68 million.
  • 2015: Advising a major client in the aviation sector in developing a settlement strategy to lower the quantity of product liability litigation involving BRL 26 million. From the start to now more than 400 settlements were executed, significantly reducing the client's litigation portfolio.
  • 2015: Advising a client in the aviation sector in product liability cases involving BRL 28 million.
  • 2015: Advising a major client in the area of vehicles and agricultural equipment in product liability cases with potential contingency of BRL 8 million.
  • 2015: Advising a client from the chemistry area in product liability cases involving BRL 9 million.

Recognition

Nominated for the Chambers Latin America 2012, 2013, 2014 and 2015 (Product Liability), mentioned as "Great at keeping daily synergy with us and handling cases with great success."

Mentioned by Latin Lawyer 2013 and 2014 (Aviation): "The firm has a solid aviation team (...), with Luciana Goulart Penteado leading on litigation work in the field."

Nominated by Benchmark Litigation 2018 as one of the leading individuals in Brazil.

 

Education

  • 1999: Post-graduation (latu sensu) in Civil Procedure Law from Faculdades Metropolitanas Unidas Law School (FMU), São Paulo/SP, Brazil.
  • 1998: Graduated from Faculdades Metropolitanas Unidas Law School (FMU), São Paulo/SP, Brazil.
  • 1997: Concluded the preparatory course for LL.M. (Cultural Exchange Program) at Cumberland School of Law, Samford University, Birmingham/AL, USA.
  • 1989: Graduated in Social Communication with specialization in Public Relations from Fundação Armando Álvares Penteado (FAAP), São Paulo/SP, Brazil.
Luciana Penteado

Languages

Portuguese; English; Spanish

Practice Areas

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Contacts

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