Artificial intelligence is featuring more and more in our daily routines. A clear example is the popularization of the use of chatbots and virtual assistants by companies that want to optimize their customer service.
This phenomenon raises discussions involving the ethics behind the use of these tools. As with the General Personal Data Protection Law of Brazil (LGPD), companies that already adopt measures for the conscientious use of these tools will have at their disposal a huge competitive advantage.
For this reason, we have made available our “Guide to Good Practices in Artificial Intelligence”, a comprehensive document with guidelines for the ethical and responsible use of AI and which enables companies to intensify the use of this technology while ensuring respect for mandatory compliance measures.