Tatiana Campello

Blockchain and Digital Assets DISRUPT – Solutions for Startups Intellectual Property, Innovation and Technology Life Sciences Privacy, Technology and Cybersecurity

21 3723 9851 tcampello@demarest.com.br Rio de Janeiro

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Tatiana Campello is a partner at Demarest and head of the Intellectual Property, Innovation and Technology and Data Privacy and Cybersecurity areas. Tatiana holds a specialization in Business Law from PUC-SP and a BA in Law from Faculdades Integradas Cândido Mendes. Recognized nationally and internationally in her field, she participates in several national and international associations and acts as a lecturer and speaker on topics related to her areas of expertise.

Advised Novus Media SA in the negotiation and execution with Turner International Latin America, Inc. and its affiliates in the licensing of the “CNN” brand and its audiovisual content. The deal marks CNN’s entry into the Brazilian market
Advises, in the intellectual property contract area, a large multinational retailer in the clothing and footwear segment
Advises a famous motorcycle company in all intellectual property matters in Brazil, assisting the company in its strategy in the area, including trademark protection, intellectual property rights and licensing of personality rights (voice, image, etc.)
Advises Diebold Nixdorf, multinational in the area of financial technology, in the protection and strategy of patents and trademarks
Assists a famous Brazilian newspaper company in the process of registering all its trademarks and intellectual property licensing agreements

Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997)
Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)

Corporate Secretary of the Licensing Executives Society International (LESI) (2023-2024)
Corporate Secretary of the Licensing Executives Society International (LESI) (2022-2023)
Co-chair of the South American committee of the AI, Cybersecurity & Data Privacy Specialty Group of the Employment Law Alliance (ELA)
2nd Vice President (2022-2023) of the Brazilian Association of Intellectual Property (ABPI)
Chair of the Lex Mundi’s Data Privacy Group
Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP)
Vice-President of Licensing Executives Society International (LESI) – 2018-2021
Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil)
Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021
Chair of Lex Mundi’s Intellectual Property Group – 2015-2017
Member of the International Association of Privacy Professionals (IAPP)
Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-2018
Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI)
Mediator of the ABPI Mediation Chamber
President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies
Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017
For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission and Vice-Coordinator of the ABPI Copyright Committee
Member of the International Association of Trademarks (INTA)
Member of the Brazilian Association of Intellectual Property (ABPI)
Member of the Brazilian Association of Licensing Executives (LES Brasil)

Co-author of the article “Propriedade intelectual e inovação no Brasil: balanço de 2020 e desafios de 2021 [Intellectual property and innovation in Brazil: overview of 2020 and challenges for 2021]”, JOTA, January 11, 2021.
Co-author of the “Brazil” chapter, in the report “Report on Data Privacy Regulations Applicable to Blockchain Technology in Various Jurisdictions Worldwide”, International Association for Trusted Blockchain Applications (INATBA), 2021.
Co-author of the article “O Brasil tem nova lei de franquia [Brazil has a new franchise law]”, Migalhas, January 9, 2020.
Co-author of “The importance of a general personal data protection law in Brazil to deal with the massive processing of personal data during the state of emergency of Covid-19 (Novel Coronavirus)”, Recht & Steuern, June 2020.
Co-author of “Brazil’s DPO dilemma: How and who to choose?”, International Association of Privacy Professionals (IAPP), December 1, 2020.
Co-author of the article “A repressão à concorrência desleal no Brasil”, in the book “Competencia desleal – Análisis del Decreto 274/2019”, Thomson Reuters, 2019.
Co-author of the book “A Lei Geral de Proteção de Dados à luz do Código de Defesa do Consumidor”, Editora Singular, 2019.
Co-author of the article “Cybersegurança: um novo desafio para a arbitragem [Cybersecurity: a new challenge for arbitration]”, Estadão, March 27, 2019.
Co-author of the e-book “Guia de Boas Práticas em Inteligência Artificial”, Demarest, 2021.