Tatiana Campello is a partner at Demarest and head of the Intellectual Property and Innovation and Data Privacy and Cybersecurity areas. Tatiana holds a specialization in Business Law from PUC-SP and a BA in Law from Faculdades Integradas Cândido Mendes. Recognized nationally and internationally in her field, she participates in several national and international associations and acts as a lecturer and speaker on topics related to her areas of expertise.

 Advised Novus Media SA in the negotiation and execution with Turner International Latin America, Inc. and its affiliates in the licensing of the “CNN” brand and its audiovisual content. The deal marks CNN’s entry into the Brazilian market
 Advises, in the intellectual property contract area, a large multinational retailer in the clothing and footwear segment

 Advises a famous motorcycle company in all intellectual property matters in Brazil, assisting the company in its strategy in the area, including trademark protection, intellectual property rights and licensing of personality rights (voice, image, etc.)

 Advises Diebold Nixdorf, multinational in the area of financial technology, in the protection and strategy of patents and trademarks

 Assists a famous Brazilian newspaper company in the process of registering all its trademarks and intellectual property licensing agreements

 Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997)

  Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)

  Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP)

  Vice-President of Licensing Executives Society International (LESI) – 2018-2020

  Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil)

  Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021

  Chair of Lex Mundi’s Intellectual Property Group – 2015-2017

  Member of the International Association of Privacy Professionals (IAPP)

  Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-201

  Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI)

  Mediator of the ABPI Mediation Chamber

  President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies

  Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017

  For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission, Vice-Coordinator of the ABPI Copyright Committee and member of the Board of Directors of the Brazilian Association of Industrial Property Agents (ABAPI)

  Member of the International Association of Trademarks (INTA), Brazilian Association of Intellectual Property (ABPI), Brazilian Association of Licensing Executives (LES Brasil), Brazilian Association of Industrial Property Agents (ABAPI)

  Co-author of the article “A repressão à concorrência desleal no Brasil”, in the book “Competencia desleal – Análisis del Decreto 274/2019”, Thomson Reuters, 2019.

  Co-author of the book “A Lei Geral de Proteção de Dados à luz do Código de Defesa do Consumidor”, Editora Singular, 2019.

  Co-author of the article “Cybersegurança: um novo desafio para a arbitragem [Cybersecurity: a new challenge for arbitration]”, Estadão, March 27, 2019.

  Co-author of the chapter “Big Data and the Limits of Privacy”, in the book “Intellectual Property: Contemporary Reflections”, CRV Publishing House, 2018.

  Co-author of the article “A proteção contra os incidentes de vazamento de dados [Protection against incidents of data leakage], Estadão, February 8, 2018.

  Co-author of the article “Top Ten Considerations for Foreign Investors on how to deal with Personal Data in Brazil”, Association of Corporate Counsel (ACC), 2018.

  Co-author of the article “Brazilian Patent and Trademark Office (BPTO) Implements Electronic System For Software Registration”, Mondaq, 2017.

  Co-author of the article “Trademark and intellectual property protections, International Franchising”, newsletter of the International Bar Association Legal Practice Division, June 2017.

  Co-author of the chapter “Intellectual Property”, in the book “Brazilian Commercial Law: A Practical Guide”, Kluwer Law International, first and second edition, 2013 and 2015.

  Co-author of the chapter “Intellectual Property”, in the book “Business Laws of Brazil”, Westlaw, 3rd Edition, 2010.

Portuguese and English